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BIMI

BIMI Record Checker

Verify your BIMI record, check SVG logo compliance, VMC authority, and DMARC enforcement prerequisites.

What is BIMI?

BIMI (Brand Indicators for Message Identification) is an email specification that lets domain owners publish a brand logo in DNS. When an email passes DMARC authentication, participating mailbox providers display the verified logo next to the sender's name in the recipient's inbox. This strengthens brand recognition and provides a visual incentive for organizations to adopt strict email authentication policies.

A BIMI record is published as a TXT record at default._bimi.<domain>. It requires three tags: v=BIMI1 (version), l= (HTTPS URL to an SVG Tiny 1.2 logo), and optionally a= (HTTPS URL to a Verified Mark Certificate). The logo must be square, use SVG Tiny 1.2, and contain no scripts or animations.

BIMI requires the sending domain to have a published DMARC record with an enforcement policy of p=quarantine or p=reject. A policy of p=none does not satisfy the requirement. For broader mailbox provider support, a Verified Mark Certificate (VMC) from a qualified Certificate Authority like DigiCert or Entrust is recommended.

Frequently asked questions

How do I check my BIMI record?

Enter your domain. The checker reads the TXT record at default._bimi.<domain>, validates the l= logo URL (an SVG Tiny PS) and any a= VMC, and confirms the prerequisite: BIMI only displays once your domain is at DMARC enforcement (p=quarantine or p=reject).

Why isn't my BIMI logo showing?

Common causes: a DMARC policy still at p=none, an SVG that isn't the required SVG Tiny PS profile, a non-square logo, or a missing VMC where the provider requires one (Gmail and Apple Mail do). The sending domain itself must also be aligned and authenticated.

Do I need a VMC for BIMI?

A Verified Mark Certificate proves you own the trademark for your logo. Gmail and Apple Mail require a VMC (or the newer CMC) before showing the logo; some clients display BIMI without one. A VMC needs a registered trademark and is issued by a certificate authority.

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